Make new content.
Make new friends.
(Tell your story. Reach new consumers. Grow your business.)
You can’t get more
social than this.
(And we have the work to prove it.)
Stumped about where
to take your brand?
(Set Google maps for 61 Commerce Ave SW,
Grand Rapids, MI 49503).
Hello. We’re
Fairly Painless.
(And this is our official handshake).
Grab your customer
and never let go.
(Highly engaging content equals loyal followers.)
Trees removed by
photochop.
(Brands built by Fairly Painless.)
In a world where the lines between the digital world and the real world are blurred, where a brand’s content is “touched” much more often than the brand/product itself, we operate on one simple principle:
Your content is your brand.
As pay walls and ad avoidance technologies rise and generational tolerance for traditional marketing methods fall, creative content has become a marketer’s best brand advocate, persuasion tool and deal closer. That’s why, whether we’re developing strategy, building and managing websites, executing traditional advertising, collecting data, creating apps, placing media or hiring people, we look at it all through a content filter. We are hands on. We are relentless. We are collaborative. We do it digitally and traditionally, we do it with highly likable and skilled people, and we do it in a way that’s always Fairly Painless.
The Fairly Painless story is best told through the content and solutions we create for our clients. The following work was developed, designed, coded, filmed and written by our in-house team whose skills were honed at some of the finest agencies and production companies in the world. It’s why we’re proud to say: Our content is our brand.
How do you get clients to think of you as more than just another vendor?
Let someone else tell your story.
More
The ask:
Armstrong International, a family owned intelligent thermal solutions company, wanted to share a story with clients and prospective clients about the value of partnership. Our job? Position Armstrong as a visionary brand whose history of strong client relationships has helped build a culture of mutual respect and innovation.
A history of strong client relationships helped build a culture of mutual respect and innovation.
The answer:
We created a docu-style video that spoke directly to the thermal utilities industry in their own language by interviewing Armstrong clients who worked in the field. Using multi-camera setups for the interviews and single-camera exterior/interior b-roll footage, we captured the collaborative spirit of a high-stakes industry where safety and ethical concerns could mean the difference between life and death.
The outcome:
A multiple-use, high-end four minute brand film that works as well on a giant projection screen for a hundreds of viewers as it does in the tiny window of a cell phone for thousands of employees and clients around the globe.
How do you get grillers to go ape during the holidays?
One word: Thanksgrilling.
More
The ask:
Grilla Grills wanted to generate buzz during the winter holidays for a warm weather product and reward a fiercely loyal consumer base whose word of mouth helped build the brand with holiday content they could share in their active, online community. Our job? Create fun, fan-centric content that creates word-of-mouth and drives viewers to a thanksgiving-themed microsite.
A hyper-sharable animated “Thanks-grilling” card leveraged the brands most valuable assets.
The answer:
We created holiday buzz with a hyper-sharable animated “Thanks-grilling” holiday card that leveraged the brand’s three most valuable assets: a superior product, a contagious brand name and a popular in-house engineer/brand advocate. The card linked to a microsite we designed and build to showcase specific products and offer grilling focused Thanksgiving recipes.
The outcome:
The Thanksgrilling campaign had thousands of Grilla Grills fans buzzing on social media and helped drive sales during it’s two run time.
How does a brewpub chain win a dogfight with popular local establishments?
Invite an Inappropriate Cat to the battle.
More
The ask:
Hopcat, a Michigan brewpub chain, wanted to generate buzz as they moved into new markets saturated with popular local brewpubs. They needed to elevate their social credibility with a target audience that demanded authenticity and awarded cult-like status to their favorite local establishments. Our job? Show consumers that Hopcat was not just another chain but an “anti-chain chain” who refused to play by calcified, corporate rules.
Show consumers that Hopcat is not just another chain but an “anti-chain chain” who refuses to play by calcified, corporate rules.
The answer:
We build a content-savvy awareness campaign that defied convention and created buzz by replacing authenticity with attitude and the cult-like reputation of local establishments with a cult-like brand advocate called “The Inappropriate Cat.” We leverage guerrilla tactics, social media, and give-aways to drive online buzz and word-of-mouth.
The outcome:
With over 1000,000 views in three months the campaign increased engagement by 49% and generated interactions per post at 416% above industry average. The campaign won Nine Addy awards including four golds and the coveted Judges Choice Award. It was a top ad on “Top Ads of the World” for 12 consecutive weeks.
