Proposal
First, the good news: On August 7, Plenty officially joined forces with Fairly Painless. From our creative labs in Grand Rapids and Holland, we’re living proof that a marketing and communications firm on the good side of a great lake can win the hearts, minds and business of companies with global ambitions. We’re thriving, in fact, by creating engaging content and giving voice to our clients’ products and services. Now the great news: Beyond our long-standing devotion to superb design, we’re now positioned to help clients navigate and leverage the ever-growing number of platforms, screens, devices, and consumer touch-points. We do it traditionally and digitally, we do it with twenty or so highly likable and skilled people, and we do it in a way that’s always fairly painless.
Fairly Painless serves a diverse client base, ranging in size from small business to Fortune 100, and in purpose from Aeron chairs to venture capital funds. Among these clients, our assignments have involved creating identities, writing marketing strategies, producing advertising campaigns and building brand preference. Our sole purpose is to help our clients succeed by creating ideas that have a positive, immediate impact on their business. This is achieved in the following ways:
We deliver marketing solutions that are strategic, creative and effective.
While it’s true we have won our fair share of high level creative awards over the years, what matters more to us is that our clients are succeeding. Increasing brand preference, launching a new product, rallying employees to support a major company initiative – when our clients succeed we know our work has achieved meaning and impact.
We provide our clients with a highly experienced staff.
Look around Fairly Painless and you’ll see staffers who honed their skills at BBDO, D’Arcy, Young and Rubicam, JWT, Team Detroit, DDB Needham, Ogilvy, Digital Kitchen, Arnold and others. Each and every staffer brings unique credentials and skill sets to the agency and our clients. This wealth of bona fide experience provides clients with a high level of marketing and advertising expertise.
As our name suggests, we make your marketing experience fairly painless.
That means we will get things done quickly and with fewer layers. It means we will dig for deeper insights. And it means simplified processes with emphasis on strategic, creative ideas.
- Brand Creation and Launch
- Corporate Identity
- Market Research, Strategy and Planning
- TV, Film, Video and Motion Graphics
- Print, Outdoor and Radio Advertising
- Media Planning, Buying and Auditing
- Package Design
- Direct Mail
- Web Design and Development
- Digital Media (Online Ad Design, Development, and Planning)
- Social Media Consulting
- Annual Reports
- Catalogs
- Sales Collateral Materials
- Event Displays, Exhibits and Themes