Proposal

Concept Development – 3 weeks from launch meeting – $25K

Collaborate with Emma and team stakeholders to develop an identity/platform/idea that can energize the Steelcase Awards + Rewards program. Understand and work within brand parameters and standards to ensure all ideas are brand aligned.

• Develop a creative brief/communications strategy
• Provide 2 – 3 concepts/ideas for team evaluation
• Work with team to identify best concept/idea
• Present to all levels of stakeholders as directed by Emma
• Refine as needed (up to two rounds of revisions)

Deliverable: A creative brief and presentation of up to three concept directions and possibly one refinement of concept.

Refine and Provide Brand/Identity Guide (review) – 2 weeks from Concept Approval – $15K – $25K*

• Effectively align the idea with all seven programs.
• Develop Brand Identity Guide with applications for all programs.
• Develop proof of concept via fleshed out approaches to specific elements of the campaign.
• Assess the performance and potential for the current deliverables. Where relevant, provide fresh ideas for best performance and engagement.
• Provide recommendations on deliverables with budget ranges.

Deliverable: Finalized presentation of new Steelcase Awards + Rewards identity review, including potential deliverables, with general budget ranges.

*Budget range depends upon existing Identity Guide template and extent of coverage.

Production – TBD

• Develop a launch plan for tactics/communication elements
• Identify production needs and vendor recommendations
• Provide production assistance on videos or animation work
• Provide production assistance on print elements as needed

Deliverable: Launch plan for tactics in appropriate markets and production recommendations for delivery.

Prices do not include photography or illustration.

Partnership

Fairly Painless works in close collaboration with clients, functioning more like a partner than a vendor.

Careful Recruitment

We’re selective when assembling a team to work on a project. In addition to creative and technical skills, we look for personalities that will fit together well in a team environment. We believe in the importance of the right mix of people for projects.

Mutual Respect

Various team members will come from different professional backgrounds. Each is an expert in her or his respective field and that expertise must be acknowledged and respected by the others.

A Larger Commitment to the Project

Everyone in the group will win or lose together. It’s not possible for just one element of a project to succeed in isolation. The goals of the individuals involved must be in sync with the group’s goals.

A Shared Understanding of How the Process Will Work

Design teams use a common framework and shared language for working together. Effective collaboration requires a commitment to shared methodology, terminology and milestones. The process will include open critiques with all members participating. The goal is to identify and develop the very best ideas from all sources.

Open Communication

Along the way, it’s vital to maintain positive and effective communication and a commitment to rapid and fair conflict resolution. All members should receive frequent feedback on task performance from the leader and other team members, and constructive suggestions whenever change is needed.

A Job Well Done

Recognize the team and send a clear message that the effort was worthwhile and create positive motivation for future collaboration. We use an online project management tool called Basecamp that acts as a repository for all project communication and assets.