Rethinking One’s Legacy

Every company wants to develop a pipeline of younger, next generation customers. To assist Amway’s Legacy of Clean brand managers in this endeavor, Fairly Painless created a new logo and brand story; shot all new photography; gave the packaging a fresh new design; and created a series of product demonstration videos. For the overarching brand, we crafted a new tagline that celebrates Legacy of Clean’s all important brand promise: Better. Naturally.