This national campaign is truly a charmer.
It took a rebel, an overachiever, an enchantress and a survivalist to command attention amidst the lovely photos and lengthy copy that fill the pages of magazines like Martha Stewart Living and Better Homes and Gardens. Collaborating with our client, Spring Meadows Nursery, we used gorgeous blossoms in extraordinary settings and a few carefully chosen words to reveal a tantalizing persona for each of nine Proven Winners® flowering shrubs.

“Charmer” Print Ad in Martha Stewart Living Magazine

“Two Timer” Print Ad

“Survivalist” Print Ad
“Enchantress” Web Ad
“Charmer” Web Ad
“Humdinger” Web Ad

“Show-off” Print Ad

“Rebel” Print Ad

“Prodigy” Print Ad

“Overachiever” Print Ad

“Lush” Print Ad

“Humdinger” Print Ad

“Halfling” Print Ad

“Aroma Therapist” Print Ad

“Workhorse” Print Ad

“Enchantress” Print Ad