The ask:
Hurley Medical Center wanted to illustrate their “Here for you, for life.” brand promise with a light-hearted approach that embodied the spirit of their hospital. Our job? Break with the typical surgeons-in-slow-motion hospital advertising and tell the story of one hospital’s long-term commitment to its community with a sense of warmth and humor.
The answer:
Fairly Painless created a 60 second TV spot for Hurley that took the viewer on a time-bending journey designed to embody the spirit of a hospital dedicated to providing the best possible medical care for their community through both the good and more difficult times – for life.
The outcome:
The popular 60 second spot won a Best-of-Show Gold Addy.