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Cheryl Bell
Principal / Design Director
A multiple award-winning designer, Cheryl’s talents and influence can be seen across a wide range of FP projects. Equally comfortable in the traditional and digital worlds, Cheryl designs and oversees the creative development of brand builds, websites, multi-platform videos, packaging and collateral. As a longstanding Principal and member of the Executive Team, Cheryl has helped FP evolve into a widely respected digital and creative content partner for clients like Herman Miller, Staples, Proven Winners Flowering Shrubs, Cherry Bay Orchards and Edwards. It’s why, second only to cheese, we consider her Wisconsin’s finest export.
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Craig Davis
Account Director
What have McDonald’s, Home Depot, Owens Corning, and the largest healthcare network in West Michigan all had in common? Two words: Craig Davis. Client-side experience with Home Depot, followed by agency tours of duty with Arnold Worldwide and Doner, Detroit, made Craig the perfect account director for FP. When he isn’t working with our creative department to ensure that advertising and communication are on strategy, you’ll find him hanging with his wife and two kids, or knee deep in a river on the dry end of a fishing line.
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Beth Smith
Copywriter
Beth began her career at respected agencies like Lawler Ballard, Earle Palmer Brown, and TraverRohrback, creating intelligent, poignant copy for clients large and small, across Michigan and beyond. We’re fortunate to have her at FP, writing everything from websites and SEO content to brand stories, technical brochures, print ads, and digital campaigns for Armstrong International, Proven Winners Flowering Shrubs, Shoreline Orthopaedics, Center for Women in Transition, and more. An amateur genealogist with a fascination for archaeology, Beth is a devoted animal rights activist and advocate for the protection of elephants, the environment and all wildlife.
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David Smith
Digital Director
We didn’t bring an Englishman on board to hear him say “lift” and “loo,” although we do enjoy that. A uniquely talented web designer and programmer, David is proficient in UX/UI work, app architecture and design, digital project management, and ensuring that every aspect of every website receives proper consideration, from administration and security to ongoing updates. His spare time is spent as Director of Soccer at Rapids FC, playing soccer himself, and indulging his passions for science, DIY, and Warhammer 40k. Also an accomplished musician, David is currently recording a third album with his band, Pilots of Japan.
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Drake Evans
Art Director
No matter how complicated, technical or perplexing the project, Drake embraces it with the cool optimism of a pro. He joined FP as an intern, then returned as an art director, after graduating from Kendall College of Art and Design. A self-described, pragmatic graphic designer and continuous learner, Drake has a passion for shooting and editing video. But whether he’s wielding a camera, designing websites, or developing interactive illustrations, his rare blend of artistry and analytical thinking makes it seem effortless. Off duty, Drake is a guitar gearhead and a competitive amateur disc golfer on the rise. He married his wife on top of Pikes Peak in Colorado, and he loves playing music with her.
