What have McDonald’s, Home Depot, Owens Corning, and the largest healthcare network in West Michigan all had in common? Two words: Craig Davis. Client-side experience with Home Depot, followed by agency tours of duty with Arnold Worldwide and Doner, Detroit, made Craig the perfect account director for FP. When he isn’t working with our creative department to ensure that advertising and communication are on strategy, you’ll find him hanging with his wife and two kids, or knee deep in a river on the dry end of a fishing line.
We didn’t bring an Englishman on board to hear him say “lift” and “loo,” although we do enjoy that. A uniquely talented web designer and programmer, David is proficient in UX/UI work, app architecture and design, digital project management, and ensuring that every aspect of every website receives proper consideration, from administration and security to ongoing updates. His spare time is spent as Director of Soccer at Rapids FC, playing soccer himself, and indulging his passions for science, DIY, and Warhammer 40k. Also an accomplished musician, David is currently recording a third album with his band, Pilots of Japan.
When it comes to combining strong design with attention to detail, Carrie is the resident expert. Her impeccable skills have been instrumental in creating and reshaping brands, for clients like Cherry Bay Orchards, Edwards, Greenleaf Trust and WMCAT, to name just a few. Her exceptional work includes everything from packaging and product catalogs to digital communications and much more. Whether she’s developing a new logo, refinishing a vintage table, or baking irresistible treats for her family (or us), Carrie’s many talents are reflected in everything she does.
Executive Creative Director
Jeff came to Fairly Painless from Digital Kitchen (DK)—a multi-disciplined, multi-award winning digital agency located in Chicago, Los Angeles and Seattle. As Head of Creative, Jeff led DK’s evolution from a motion graphics production model to a content-focused digital agency that tells stories on every possible screen, surface, device and dimension a human being or machine can imagine. He was also a group creative director, senior partner at Ogilvy. Before FP, Jeff worked on brands across a wide variety of categories, including HBO, Budweiser, Target, Microsoft, Nike, X-Box, McDonald’s and Starbucks, to name only a few.
An innate mastery of interactive technologies isn’t something you see every day—unless you work with Sang. A backend development whiz and self-professed nerd, Sang has a vast knowledge of all things technology, and a knack for translating technical jargon into relatable metaphors as he works on projects for Armstrong International, MacGregor Partners, and more. Sang’s skills include photography, painting and building his own PCs. Formerly a Dungeon Master, podcaster and practicing Buddhist monk, he’s as fluent in Khmer as he is in computer languages. Given the resources, we’re sure Sang can build a solution for virtually anything.
The third of three original Fairly Painless partners, Chris led/co-led the agency from 1993 to 2018. His unconventional background in family business management, global environmental activism, and civil service at the federal level prepared him, somehow or other, to take the reins of FP’s creative-driven marketing team. At the agency’s holiday party two years ago, however, the gift of a knockoff, faux gold watch signaled that his time was up. Ongoing involvement with a longtime FP client keeps Chris happy, as does frequent travel to lands near and far.
Beth began her career at respected agencies like Lawler Ballard, Earle Palmer Brown, and TraverRohrback, creating intelligent, poignant copy for clients large and small, across Michigan and beyond. We’re fortunate to have her at FP, writing everything from websites and SEO content to brand stories, technical brochures, print ads, and digital campaigns for Armstrong International, Proven Winners Flowering Shrubs, Shoreline Orthopaedics, Center for Women in Transition, and more. An amateur genealogist with a fascination for archaeology, Beth is a devoted animal rights activist and advocate for the protection of elephants, the environment and all wildlife.
Principal / Design Director
A multiple award-winning designer, Cheryl’s talents and influence can be seen across a wide range of FP projects. Equally comfortable in the traditional and digital worlds, Cheryl designs and oversees the creative development of brand builds, websites, multi-platform videos, packaging and collateral. As a longstanding Principal and member of the Executive Team, Cheryl has helped FP evolve into a widely respected digital and creative content partner for clients like Herman Miller, Staples, Proven Winners Flowering Shrubs, Cherry Bay Orchards and Edwards. It’s why, second only to cheese, we consider her Wisconsin’s finest export.
No matter how complicated, technical or perplexing the project, Drake embraces it with the cool optimism of a pro. He joined FP as an intern, then returned as an art director, after graduating from Kendall College of Art and Design. A self-described, pragmatic graphic designer and continuous learner, Drake has a passion for shooting and editing video. But whether he’s wielding a camera, designing websites, or developing interactive illustrations, his rare blend of artistry and analytical thinking makes it seem effortless. Off duty, Drake is a guitar gearhead and a competitive amateur disc golfer on the rise. He married his wife on top of Pikes Peak in Colorado, and he loves playing music with her.
As good as our writers and designers are at managing creative, we needed a grown-up to manage the green stuff. That’s where Kim comes in, with a bachelor’s in accounting from Western Michigan University and a master’s in management from Aquinas. Before joining FP, Kim cut her financial teeth on Michigan-based companies like the Grand Rapids Symphony, Koops, Inc. and JB Laboratories. Not only is she a whiz at financial reporting, billing, time tracking and benefits, she’s a die-hard Broncos fan and usually first to greet you as you step off the elevator.
Brandon launched his career at FP as an exceptional summer intern while earning his advertising and marketing degree at Michigan State University. Degree in hand, he excelled at Amway, then at Grand Rapids Label before returning to FP. These days, Brandon applies his considerable expertise in web development strategy and planning, and SEO research and execution, to projects for Padnos, Visteon Corporation, and others. When he’s not chasing after his young daughter and goldendoodle, Brandon enjoys taking family vacations in U.S. National Parks, and doing anything outdoorsy in pure Michigan.