Between two furn(iture)s

In the now completed second phase of Fairly Painless’s rebranding of Staples’ contract furniture division (Business Interiors by Staples), we identified emerging workplace trends to inform and inspire A&D and end-user audiences. To the initiative’s overarching “Possibilities” theme, our Fresh insights for where we work, heal and teach is providing a smart, strategic way to further establish Staples’ vibrant and significant presence in the contract furniture industry. New website, photo shoot, and catalog later, the campaign is exceeding its plan.