Herman Miller

Doing Things

For Herman’s sake, do something.

In an effort to extend its furniture beyond the office and into the home, Herman Miller turned to us to create a persuasive, smile-inducing print campaign. Twelve or so ads later, having appeared in Dwell, Metropolis, Interior Design, etc., the Doing Things print campaign earned the highest recall among all print campaigns in Metropolis magazine.

“Doing Things” Print Ad in Metropolis Magazine