Letting a full bodied brand breathe.

When Reserve Wine & Food first opened they were known almost exclusively as a wine bar. We helped Reserve recreate their image as an inviting restaurant where people not only enjoy great wines but fantastic, seasonally driven food in a stylish environment.

Reserve’s new identity used an informal lettering style and put more emphasis on the word food, while images of quirky suppliers and a friendly goat warmed up the restaurant’s public persona. We also designed new dinner and wine menus, gift cards, refreshed their website, created an email newsletter, provided signage, social media, and promotional postcards.